April 28, 2025 All Articles

Meet the Speaker: Antonio Barradas, CEO, Bedrijfsfitness Nederlands

Antonio Barradas is a passionate leader in the world of employee wellbeing and corporate fitness. As the CEO of Bedrijfsfitness Nederland, part of Epassi Group, he is dedicated to helping employers and employees in the Netherlands enhance their vitality and workplace happiness. With his strategic vision and drive, he makes corporate fitness accessible and easy to implement for businesses of all sizes.

Holding an Executive MBA from Rotterdam School of Management, Erasmus University, Antonio has a strong background in business leadership and innovation.

We are delighted that Antonio will be speaking in Amsterdam as part of our European Summit. We caught up with him to find out how he’s feeling in the runup to the event.

Employees have many demands and balancing those with work can be demanding and be the cause of stress and feeling unwell. Finding the time to take care of oneself physically and mentally is increasingly important.

Companies are investing more than ever in physical and mental wellbeing and putting programs in place to promote those instead of only making them available.

Knowing and having experienced it myself, I know how wellbeing – namely sport – can make me happier, more productive and more social and better with personal relations. I find it important to promote that with everyone that works with me.

AI is being used as tool in different departments, namely marketing, sales, customer service. I encourage the use of AI as a way of having a template from where to start. I believe that the person can then add value and make it more impactful.

We live in a world of change. We always have. It seems however that the last years have accelerated in ways that create uncertainty. Employees are feeling it.

Definitely applying and implementing AI, creating safe environments at work where people understand the vision and business priorities and within those feel free to try and execute.

My feeling is that employee wellbeing is increasing and that’s a result of an increased competition for talent and retention of this. HR leadership has been an advocate of this for a long time, because they know better than anyone else the impact wellbeing can have on the achievement of a business strategy.

We have a lot of initiatives on wellbeing and plan to increase those over time. Of course, everyone has a sport benefit that they can use, Additionally, we have lunches and active events. We would like to broaden these benefits soon.

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