February 23, 2026 All Articles

Meet the Speaker: Hasan Rafiq, VP- Organizational Culture, Macmillan Learning

Hasan is a distinguished workplace strategist and a dedicated practitioner in the realms of Diversity, Equity, Inclusion, and Belonging (DEIB). With an impressive background encompassing over 15 years of executive coaching, organizational development, HR transformation, and leadership development, Hasan’s expertise is renowned in driving positive change within organizations through coaching senior executives on DEIB. His unwavering commitment to innovation has led him to create transformative systems and tools that foster greater equity within workplaces.

We are delighted that Hasan will be speaking in Austin, TX as part of our Wellbeing at Work Summit US this March. We caught up with him to see how he’s feeling in the runup to the event.

I’m doing well, thank you. Grounded in purpose and energized by the work ahead. Leading with wellbeing as a core value means I practice what I advocate for—staying connected to what matters, protecting time for reflection, and surrounding myself with people who challenge and inspire me. For me it’s a daily practice, not a destination.

The relentless pace combined with growing uncertainty. Leaders are navigating constant change—organizational restructuring, economic pressures, evolving work models—while trying to maintain team morale and performance. We’re also seeing a crisis of belonging: people feeling disconnected despite being “more connected” than ever. The challenge isn’t just addressing burnout symptoms; it’s fundamentally rethinking how we work in ways that honor human sustainability alongside business outcomes.

The most effective approaches I’ve seen integrate wellbeing into how work gets done, not as an add-on program. This includes: managers trained in coaching conversations that prioritize human connection over task management; embedding belonging practices into everyday team rituals; and leaders modeling boundary-setting and vulnerability. Externally, there’s growing recognition that psychological safety and inclusive leadership aren’t soft skills—they’re performance multipliers. The organizations making real progress have moved from “wellbeing benefits” to “wellbeing culture.”

Because I’ve witnessed the cost of neglecting it—talented people burning out, leaders achieving success while losing themselves, and organizations wondering why engagement plummets despite investing in perks. Wellbeing isn’t separate from performance; it’s the foundation of sustainable excellence. Personally, my work in coaching and belonging has shown me that when people feel seen, supported, and valued, they don’t just perform better—they create ripple effects that transform entire cultures. That possibility fuels everything I do.

AI is both amplifier and disruptor. I’ve built AI-powered tools like the Belonging Coach to democratize access to evidence-based guidance for inclusion challenges. The opportunity is making expert frameworks available at scale and in real-time. The challenge is ensuring AI enhances human connection rather than replaces it. We’re managing this by being clear about what AI does well—providing information, frameworks, pattern recognition—and what only humans can do: hold space for nuance, build trust, navigate complexity with empathy. The question isn’t “AI or human,” it’s “how does AI enable more meaningful human work?”

The collision between expertise and authority. Organizations are hiring senior leaders from established companies for their change-management experience, then placing them in structures without clear decision rights or cultural permission to lead differently. I’m seeing talented leaders paralyzed by organizational ambiguity—responsible for outcomes without the structural support to achieve them. We’re addressing this through clearer role definition, explicit conversations about decision-making authority, and coaching leaders to navigate influence in horizontal, consensus-driven environments while maintaining their effectiveness.

Three priorities: First, sustainable performance models—moving beyond “do more with less” to “do what matters most, sustainably.” Second, manager capability—equipping frontline leaders with coaching skills, not just management tactics. Research shows managers are vital for employee wellbeing, yet they’re the most under-resourced. Third, belonging infrastructure—not programs, but practices embedded in how meetings run, decisions get made, and people experience everyday inclusion. The organizations that thrive won’t just survive the next disruption; they’ll have built cultures resilient enough to navigate anything.

It’s diverging. Progressive organizations are doubling down because they see the data: wellbeing drives retention, innovation, and performance. Others are pulling back, viewing it as discretionary spend. The difference isn’t economic conditions—it’s leadership conviction and HR’s ability to connect wellbeing to business outcomes in language executives understand. The most effective HR leaders aren’t just reporting engagement scores; they’re showing how psychological safety reduces project failure rates, how belonging impacts customer satisfaction, how sustainable performance protects institutional knowledge. When wellbeing is framed as strategic advantage, not compliance or kindness, investment follows.

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